Based in Melbourne, Australia, launched in March 2019.

The inspiration for launching our range of bodybuilding figurines is rooted in a long love of the sport of bodybuilding combined with our frustration of not having access to bodybuilding products that reflected our passion for the sport.

It is a dream come true for us to now be manufacturing our growing range of limited edition bodybuilding figurines ('idols') and working along-side some of the biggest icons in the sport - athletes whom we have followed so closely, many from our youth.